It's super important to simplify your message. In this digital age, people often use overly complicated terms. What I find helpful in explaining things is seeing if it comes out naturally when you say it out loud in conversation.
Last month I was at Distributed:Health, the world's first blockchain technology healthcare conference which took place in Nashville, Tennessee. Blockchain is a relatively new technology which has so much potential to impact the world, and yet it can be quite complex to explain. During the conference, I tried to think of simpler ways to explain it.
Check out the video for an example of how to explain complex language in simplified terms.